---

• A search engine optimisation (SEO) consultant with experience managing organic and search engine marketing (SEM) campaigns, employing integrated analytics for ongoing ROI optimisation.
  
  
• Complements SEO with hands on experience of pay-per-click (PPC) campaign set up and management for the financial, recruitment and legal sectors.
  
  
• Works with an appreciation of copywriting, accessibility and user experience improvement designed to reduce drop out, whilst increasing site traffic, stickiness and sales.
  
  
• I recently started an SEO blog.
  
  
• Immediately available for part time or consulting opportunities in Greater London and firms open to teleworking.
  
  

Online Marketing Executive , Epoq Legal Services (Thursday & Fridays p/t ongoing)

19/10/06 – present

• Internet marketing and copywriting for sites such as: Halifax Legal Solutions, Arag Legal, Epoq Wills and Desktop Lawyer - gaining additional traffic and several first page positions.
• Setting up and optimising Google AdWords, Yahoo! Search Marketing, MSN adCenter & MIVA PPC campaigns including long-tail keyword listing, creative ad writing and ongoing split testing increasing conversions while reducing cost per click.
• Using web analytics analysis to inform the redesign of Halifax Legal Solutions improving its usability, accessibility and search engine optimisation, reducing advertising costs whilst significantly increasingly profitability.

Search Marketing Consultant , (Freelance)

1/5/06 – present

Internet marketing consultancy established to help local businesses to better market their services online.

• Services include:
• Search Engine Optimisation (SEO) including keyword, meta-tag, page content and structure reviews and link building.
• Pay-per-Click (PPC) advertising campaign set up and management – typical ad-spend £3,000 - £5,000 pcm.
  
  
• Clients include:
  
• Zubka (see more below), Paperific and Matadoors.
• Performing market, traffic, competitor and website analysis to highlight key areas for improvement.
• Comprehensive, e-commerce analytics integration and analysis to track visitor activity, helping to optimise ROI.

Search Marketing Manager , Zubka (Mondays and Tuesdays, p/t)

19/2/07 – 10/9/07

• Site-wide search engine optimisation review recommending changes for scalable SEO success.
• Introducing bespoke job board organisation to make it search engine friendly.
• Introduced plans enabling the exporting of jobs via XML, RSS, Google Base and recruitment industry specific search engines such as indeed.com, as well as social tagging on Del.icio.us and Technorati.
• Creating optimised Google AdWords campaigns for both referral generation and customer behaviour profiling.

Technical Marketing Assistant , QBS Software

1/8/06 – 8/10/06

• Daily updating of the QBS website to reflect new software titles and product changes.
• Edited the monthly eTechNews and End of Month Special e-newsletters read by 40, 000+ IT professionals.
• Created email-campaigns targeting customers with relevant promotional offers.

---

Associate Consultant , Idealpeople (Recruitment)

1/12/04 – 31/3/2006

• End-to-end recruitment cycle including: lead generation, new client acquisition, vacancy (requirement) specification, fee negotiation, candidate sourcing, qualification and expectation management, interview preparation and debriefing and generally guiding candidates thought the hiring process, from first contact to post placement.
• Identifying desirable candidates by searching internal and online databases, reviewing ad responses, referrals, and online and offline networking communities, headhunting as and when needed.
• In depth candidate telephone interviewing using situational, competency based, psychometric and technical assessments tailoring questions to clients’ particular requirements.
• Creating compelling advertising copy highlighting appointments’ key benefits, whilst breathing life into dry job specs, so as to stand apart from the competition.
• New business generation. Cold calling clients and charming gatekeepers, prior to pitching and closing key decision makers.

Sales results:

• 16 placements in the first full year of employment generating revenues in excess of £66,000 from a combination of existing clients and freshly acquired accounts.
• Numerous letters of appreciation, from both placed and unplaced candidates, enthusing about the ease of engagement, standard service and general pleasantness of engaging Idealpeople, often in contrast to their previous experiences with recruitment consultants.
• Top Performing Associate Consultant Q1 2005 and for the first year overall.

Part Time Work

12/5/04 – 1/11/04

• Researching and writing web copy for business start-ups ‘Peak Performance Coaching’ and 'The CV Writers'.
• Tutoring Maths and Physics through the Greater London Tutorial Agency.

Recruitment Consultant , Sales Link Services

1/3/04 – 8/5/04

• Registering & telephone interviewing candidates, taking clients bookings, conducting candidate searches then selling candidates and clients to each other.

Cycles Department Manager , Halfords

12/03 – 2/04

• Managed department (1 full time and 2 part time staff), selling new cycles and conducting safety critical servicing.

---

Neuro-Linguistic Programming -The Society of Medical-NLP

11/2003 - 12/2003

Practitioner Dual-Certification, Guy’s Medical School Campus, London        

• An intensive training course teaching the latest psychological tools for promoting interpersonal change.

MA Psychoanalytic Studies – Brunel University, Uxbridge

2002 – 2004

• Developed a psychoanalytic understanding of communication, group theory and contemporary psychology.
• Wrote a 15,000-word thesis on the connection between parental speech and child psychosis in the 1900s.

BEng (Hons) Electronic Engineering (years 2 and 3)

2000 – 2002

Brunel University, Uxbridge (2.ii)

• Project management, report writing and complex system analysis e.g. using PSpice.
• Applied mathematics, statistics, experimental research and technical presentations.
• Additional Modules: Law for Engineers (including Health and Safety), Engineering Business Enterprise.

BEng Electronic Engineering with Management Science , Lancaster University ­ (1st year)

1998 – 1999

Merchant Taylors’ School , Moor Park

1992 - 1997

• A Levels: Physics, Economics, Maths, General Studies (B, C, C, A)
• Young Enterprise Europe Examination (1996)
• 9 GCSEs (2 A*s, 3 As, 2 Bs & 2 Cs) including Maths, English, French the and Separate Sciences.

 

Founder and Managing Director, Quantum Ltd, Young Enterprise Company

1996-1997

• Recruited and trained staff, set company strategy and designed key products.
• In one year Quantum won prizes both within the school and in two regional trade fairs hosted by local shopping centres.
• A 200% return on initial investment was used for the second phase to Quantum’s development resulting in Quantum being awarded the regional prize for most innovative product of the year.

Awarded the Old Merchant Taylors’ Prize for Business Enterprise

1997

• Recognised for leading Quantum Ltd. the most innovative Young Enterprise Company in the county.

Hardware & Office Software:

• MS Office including: Word, Excel, PowerPoint, Publisher, FrontPage and Outlook. Windows 3.x-XP and DOS
• Coding accessible, WC3 compliant HTML and CSS, and Z8 and PIC microcontroller assembler
• Specifying, building, maintaining, networking and upgrading PCs.

Design: Dreamweaver, Photoshop, Paint Shop Pro, CorelDraw, FrontPage, Publisher, PageMaker and Navision CMS

• Produced the Lancashire student magazine ‘theLink’and edited ‘The Bulletin’ a school magazine.

• I train in Jeet Kune Do, Chinese Kung Fu.
• As a keen skier, racing I enjoyed racing for the Lancaster University ski team.
• I enjoy following current affairs and recent developments in internet technology, marketing and psychology.

• Born: 1979

• Nationality: British