Keyword Research Mistakes - How Not to do SEO
One search engine optimisation (SEO) firm tried to do their keyword research by the book, but still ended up wasting several months chasing phrases that bought traffic, but didn’t convert into sales.
This expensive mistake could have been avoided by first testing their target phrases in Google AdWords pay-per-click (PPC) campaign.
Don’t let this happen to you!
Read their full story here: How to waste money on SEO
Tags: Google, Google AdWords, keyword research, news, ppc, roi
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. 28 Mar 08 | SEO Jobs | Comments (0)
SEO Sales, London - £66,000 - Internet Marketing Jobs, London, UK
Self-employed SEO Salesperson
Income (Senior sales): £66,000 OTE, presuming full-time activity (£5,500 pcm OTE)
Commission rate: 30% of first month’s invoice for each new client
Sales target (Senior level): £15,000 of new business development per month
Sales target (Mid level): £10,000 of new business development per month
Performance bonus: + £500 for each month that meets its target (Mid level)
Performance bonus: + £1,000 for each month that meets its target (Senior level)
Terms of engagement: Commission only, Self-employed, 3 month contract
Location: Home based, must live within commuting distance of NW London
Reporting to: Anthony Sharot and Steve Tyler, Joint CEOs
Job Description
Web Marketing London, a search marketing consultancy, seeks a capable and credible Search Engine Optimisation (SEO) Salesperson to identify, contact and close deals local businesses interested in internet marketing services.
The ideal applicant will have experience working autonomously within new media sales. An appreciation of the business benefits associated with SEO, as well as drive, tenacity and strong communication skills, would be an advantage.
Formal qualifications and a degree are not required for this role, however, you will need to be of graduate calibre with the confidence and gravitas to engage with senior managers, business owners and CEOs.
Presenting a three to five minute sales pitch for web design, another form of internet marketing or search engine optimisation may form part of the selection process.
For the right person there is the possibility of this leading to a senior, full time role with this rapidly growing digital agency.
How to Apply
For immediate consideration for this lucrative position please email your CV and covering letter to anthony@marketappeal.co.uk
. 09 Mar 08 | SEO Jobs | Comments (0)