Market Appeal

Archive for July, 2009

Are you a credible and capable Search engine optimisation (SEO) salesperson able to identify, chase and close deals with businesses interested in online marketing services?

Formal qualifications aren’t required for this role, however, you will need the confidence to engage with senior managers, business owners and CEOs, with a view to introducing our web marketing services.

This is a home based role (although you may work from one of our offices, if you prefer) and would suit somebody with digital sales experience seeking to work on a full or part-time basis.

While initially a commission-only role, however, we are happy to cover the cost of expenses (such as transport and telephone calls), as well as providing as much as online marketing, SEO & PPC sales training as required.

The terms of your commission are negotiable; for a newly acquired client we envisage paying something like the following:

30% of the first month’s revenue
+ 20% of the second month’s
+ 10% per month for the next 4 months

At the moment most of our clients pay between £500 and £2500 per month. If you bring in one £1,000 client per week, your commission works out to just over £40,000 OTE, although we’re happy to consider part-timers too.

We’re ideally interested in working with freelance or self-employed new media sales people on an ongoing basis, with a view to offering permanent, salaried roles to the right people, as we continue to expand.

About Us

Market Appeal Ltd. is a small (currently 3 staff), but fast growing SEO and paid-search marketing consultancy with offices in NW and Central London and a passion for profitable search engine marketing. We’re determined to secure a significant share of the UK SEO market and are skilled enough to make a difference, yet still small enough to care.

How to Apply

For immediate consideration for this position please email your CV to recruitment@marketappeal.co.uk

With all the fuss about Bing and the hope that Yahoo will soon release something new and useful (its been a while, so almost anything would do) it’s easy to lose sight of the frantic innovation going on under the skin at Google.

Of course, there are probably thousands more projects in their pipeline than I’m covering here, but, anyway, these are some of my eagerly anticipated favourites, feel free to suggest your own below:

Their “big tricks” this year are likely to be:

• Increased performance from the new advertising formats on Youtube as they continue to evolve
  
• (Hopefully) increased usage in China, due to market growth, even if they don’t gain market share
• Google Book search (for scanned, out of print books) might one day go live
• Google Apps (their Office rival) is now out of Beta and good, although a little basic, and highly likely to be developed further
• Increasing revenues from Mobile and Television advertising
• Making Google Voice (their telephone number service) available to more customers
• Continuing to push their browser Chrome, mobile/set-top-box OS Android and Chrome operating system for netbooks and PCs
  Expect to see even more hardware manufacturers signing up and, for the first time, Chrome to be shipped pre-installed on some PC.

Which Google services are you waiting for?

While many have been claiming that Youtube’s failure to monetize fully is a sign of ingrained failure, it’s easy to underestimate their recent progress and upcoming achievements.

Google is used to such indifference, as many wrote off their search engine for far too long. From their perspective, however, I suspect that things appear to be going quite well.

For example, they have the internet’s largest video website site, the web’s largest “video” search engine, and, were it a search engine of it’s own, it would be the web’s second biggest, behind their own main index in first place, as Youtube’s search volume by itself it still larger than all of Yahoo’s!

So, in true Google style they’ve pursued growth over early monetisation leading detractors to argue to that they’re struggling to monetise the site and that they’re loosing the big brand bucks to smaller rivals such as Hulu.

On the other hand, Youtube has recently had several significant endorsements including association with Barak Obama’s presidential campaign, the Pope launching a Catholoacism channel and the incredible footage of the (thankfully successful) Hudson river crash that has reminded us of the value of user generated video to capture unexpected exents, not to mention it’s repeated blocking by China and Iran, among others, a clear sign of its international ‘appeal’.

So, it’s arguable that Youtube’s dominant market share and user generated comment makes it irresistible to many seeking a ‘cool’ social media angle to their campaigns.

Moreover, there have been some pessimistic reports from Forester Research, Credit Suisse and the like suggesting that Youtube’s revenue may not cover its escalating costs – as its usage and hence storage and bandwidth requirements continue to rise – for years, however, those reports invariably fail to account for the step changes in performance that occur when improved advertising mechanisms, such as click-to-buy (as in click on the video to go to the sponsors page), are rolled out.

Google has managed to help many webmasters to monetise their own websites, as well as caching in on their own domains and so, with such a vested interest in Youtube’s future, you can be sure that the recent changes to facilitate Youtube advertisers that they are enthusing about including both new ad placements and improved web analytics are just the start.