Archive for July, 2010
Savoy Stewart Launches New Commercial Property Website
Savoy Stewart commercial estate agents have just launched their new commercial property website.
Designed and built by Damian Lewis to our exacting specification, it offers a fresh, professional look that appeals to their clients.
Other features include an enhanced content management system and improved backend functionality enabling their staff to take control of the website.
Of course, being an SEO company, one of our priorities was to ensure that the new site helped their SEO.
The new site has now been live for a few days and we’re delighted to announce that their rankings continue to improve.
For example, they are now up to 4th place for “commercial estate agents” and rankings for other phrases are climbing too.
Finally, their staff can see how their marketing is going due to a custom combination of Google Analytics goals and Google AdWords conversion tracking, together placing actionable data at the heart of their campaigns.
Does your business need a new website and an efficient marketing campaign?
If so, you might be interested in our Guaranteed SEO challenge.
To find out more follow the link or fill in the form below.
Advanced Web Ranking: Software Review 2010
Living with Advanced Web Ranking
A year or so ago I wrote a review of Advanced Website Ranking (AWR), as it was our preferred ranking tracking software at the time. Since then it’s been in use weekly, sometimes daily, to check the ranking for our various clients.
The core functionality hasn’t changed, although updates with ongoing refinements are reliably released every few weeks to remind everyone that there are developers beavering away behind the scenes.
The past year has seen plenty of changes from the major search engines including faster “real-time” search, increased personalisation and the sabre rattling between Google and Bing.
None of that has thrown AWR, which is still our primary rank tracking application. Practical advantages include the wide variety of report export formats including pdf, html and .xls which can be tailored, both in terms of content and styling, to suit your company and clients requirements.
Another benefit is its ability to handle large projects. For example, some clients have several websites, each with their own keyword lists and target search engines (Google.co.uk/.com etc.). Multiply that by several clients and there are thousands of individual keyword-website-search engine combinations. Without AWR’s “update multiple projects” feature keeping tabs on everything could become tedious to the extreme.
AWR also has plenty of features, such as routing via proxy servers, that we don’t often use. No doubt a dig through their help files would remove plenty more, but at least I can say that the additional functionality doesn’t et in the way during every day use.
Speaking of which, detailed time delay options and querying via API keys is supported so that you can keep track of your rankings, while keeping the search engines onside. Some experimentation may be required to get them right, as Yahoo seems easy to offend, but on the whole we’ve had a trouble free year and so were happy to write about the software again. We’re even hoping to receive a free copy in exchange for our (genuinely) nice words…
To get your own copy of Advanced Web Ranking visit: http://www.advancedwebranking.com/