Keyword Research Mistakes - How Not to do SEO
One search engine optimisation (SEO) firm tried to do their keyword research by the book, but still ended up wasting several months chasing phrases that bought traffic, but didn’t convert into sales.
This expensive mistake could have been avoided by first testing their target phrases in Google AdWords pay-per-click (PPC) campaign.
Don’t let this happen to you!
Read their full story here: How to waste money on SEO
Tags: Google, Google AdWords, keyword research, news, ppc, roi
. 31 Mar 08 | SEO Tips, keyword research
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