<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Market Appeal &#187; keyword research</title>
	<atom:link href="http://www.marketappeal.co.uk/blog/tag/keyword-research/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketappeal.co.uk</link>
	<description>Profitable search engine marketing</description>
	<lastBuildDate>Wed, 14 Jul 2010 18:05:09 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Free Keyword Research Secrets White Paper: Moving Beyond KEI</title>
		<link>http://www.marketappeal.co.uk/blog/free-keyword-research-secrets-white-paper-moving-beyond-kei</link>
		<comments>http://www.marketappeal.co.uk/blog/free-keyword-research-secrets-white-paper-moving-beyond-kei#comments</comments>
		<pubDate>Mon, 01 Feb 2010 01:43:50 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[white paper]]></category>

		<guid isPermaLink="false">http://www.marketappeal.co.uk/?p=1051</guid>
		<description><![CDATA[A while ago I wrote a first draft of a keyword research white paper, outlining Market Appeal&#8217;s approach to SEO keyword research. A few industry contacts have been party to it, but nobody else until now. So, I thought that I&#8217;d &#8220;publish&#8221; it before everything in it goes out of date, aside from anything else. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>A while ago I wrote a first draft of a keyword research white paper, outlining Market Appeal&#8217;s approach to SEO keyword research.</strong> A few industry contacts have been party to it, but nobody else until now.</p>
<p>So, I thought that I&#8217;d &#8220;publish&#8221; it before everything in it goes out of date, aside from anything else.</p>
<p>There may also be a follow up paper or two around the corner, so, if this one&#8217;s of interest, let us know, and we might bring forward part two. In the mean time, please complete the very short from below to receive your own copy of &#8220;Free Keyword Research Secrets White Paper: Moving Beyond KEI&#8221; by Anthony Sharot.</p>
<p><iframe src="https://spreadsheets.google.com/embeddedform?formkey=dGZNaDRwRWFJaXF1Z1V3UU1SWUMzU3c6MA" width="760" height="639" frameborder="0" marginheight="0" marginwidth="0">Loading&#8230;</iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://www.marketappeal.co.uk/blog/free-keyword-research-secrets-white-paper-moving-beyond-kei/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MS adCenter&#8217;s Keyword Forecast tool still needs work</title>
		<link>http://www.marketappeal.co.uk/blog/ms-adcenter-keyword-forecast-still-needs-work</link>
		<comments>http://www.marketappeal.co.uk/blog/ms-adcenter-keyword-forecast-still-needs-work#comments</comments>
		<pubDate>Thu, 01 Jan 2009 02:06:20 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[keyword research]]></category>
		<category><![CDATA[adCentre]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[seo tools]]></category>

		<guid isPermaLink="false">http://www.marketappeal.co.uk/blog/?p=551</guid>
		<description><![CDATA[This article has been updated, thanks to AdamY&#8217;s comment. Please see the thread below. Nobody expects a beta tool to be perfect, but you might expect offshoots of MS adCenter Labs to at least work for their own examples. Take their &#8220;adCenter Labs: Keyword Research: Keyword Forecast&#8221; tool, for example: http://adlab.microsoft.com/Keyword-Forecast/Default.aspx Above the keyword entry [...]]]></description>
			<content:encoded><![CDATA[<p>This article has been updated, thanks to <strong>AdamY&#8217;s</strong> comment.</p>
<p>Please see the thread below.</p>
<p><span style="text-decoration: line-through;">Nobody expects a beta tool to be perfect, but you might expect offshoots of MS adCenter Labs to at least work for their own examples.</span></p>
<p><span style="text-decoration: line-through;">Take their &#8220;adCenter Labs: Keyword Research: Keyword Forecast&#8221; tool, for example:<br />
<a target="_blank" title="MS AdCentre tool stuggles to work for its their examples" href="http://adlab.microsoft.com/Keyword-Forecast/Default.aspx" target="_blank">http://adlab.microsoft.com/Keyword-Forecast/Default.aspx</a></span></p>
<p><span style="text-decoration: line-through;">Above the keyword entry box are four sample searches, namely:</span></p>
<blockquote>
<div class="exampleUrlorQuery"><span style="text-decoration: line-through;"><strong>Examples:</strong></span></div>
<div id="MyMaster_IntroduceBodyPlaceHolder_introducebody" class="introducebody">
<li style="padding-left: 50px; list-style-type: none;"><span style="text-decoration: line-through;">&#8220;NFL; NBA; MLB&#8221;</span></li>
<li style="padding-left: 50px; list-style-type: none;"><span style="text-decoration: line-through;">&#8220;BMW; Acura; Lexus&#8221;</span></li>
<li style="padding-left: 50px; list-style-type: none;"><span style="text-decoration: line-through;">&#8220;Canon; Nikon&#8221;</span></li>
<li style="padding-left: 50px; list-style-type: none;"><span style="text-decoration: line-through;">&#8220;SEO; SEM; ranking&#8221;</span></li>
</div>
</blockquote>
<p><span style="text-decoration: line-through;">Being a web marketing consultant the fourth one appeared most interesting, so I gave it a try, only to receive the following error message:</span></p>
<blockquote><p><span style="text-decoration: line-through;"><span style="color: red;">A valid keyword starts with a number or a character. Keyword &#8220;&#8221;SEO&#8221; is invalid. Keyword &#8220;ranking&#8221;" is invalid.</span></span></p></blockquote>
<p><span style="text-decoration: line-through;">For a search string of my own choosing I would forgive their tool for not working, while still in beta. Sadly, however, it appears that Microsoft is currently struggling to make it work, even for their own examples.</span></p>
<p><span style="text-decoration: line-through;">hard to believe?</span></p>
<p><span style="text-decoration: line-through;">See the screen shot below.</span></p>
<p><span style="text-decoration: line-through;">Then try it for yourself!</span></p>
<div id="attachment_552" class="wp-caption alignnone" style="width: 510px"><a href="http://www.marketappeal.co.uk/wordpressadmin/wp-content/uploads/2009/01/keyword-forecast-keyword-research-adcenter-labs_1230774756059.png"><img class="size-full wp-image-552" title="keyword-forecast-keyword-research-adcenter-labs_1230774756059" src="http://www.marketappeal.co.uk/wordpressadmin/wp-content/uploads/2009/01/keyword-forecast-keyword-research-adcenter-labs_1230774756059.png" alt="MS AdCentre can't handle MS' example search terms. Oh dear." width="500" height="244" /></a><p class="wp-caption-text">MS AdCentre can</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.marketappeal.co.uk/blog/ms-adcenter-keyword-forecast-still-needs-work/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
