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	<title>Market Appeal &#187; news</title>
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	<link>http://www.marketappeal.co.uk</link>
	<description>Profitable search engine marketing</description>
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		<title>Keyword Research Mistakes &#8211; How Not to do SEO</title>
		<link>http://www.marketappeal.co.uk/blog/how-not-to-do-seo</link>
		<comments>http://www.marketappeal.co.uk/blog/how-not-to-do-seo#comments</comments>
		<pubDate>Mon, 31 Mar 2008 03:10:34 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.marketappeal.co.uk/blog/how-not-to-waste-money-on-seo/</guid>
		<description><![CDATA[One search engine optimisation (SEO) firm tried to do their keyword research by the book, but still ended up wasting several months chasing phrases that bought traffic, but didn&#8217;t convert into sales. This expensive mistake could have been avoided by first testing their target phrases in Google AdWords pay-per-click (PPC) campaign. Don&#8217;t let this happen [...]]]></description>
			<content:encoded><![CDATA[<p>One search engine optimisation (SEO) firm tried to do their keyword research by the book, but still ended up wasting several months chasing phrases that bought traffic, but didn&#8217;t convert into sales.</p>
<p>This expensive mistake could have been avoided by first testing their target phrases in Google AdWords pay-per-click (PPC) campaign.</p>
<p>Don&#8217;t let this happen to you!</p>
<p>Read their full story here: <a target="_blank" href="http://www.webpronews.com/expertarticles/2008/03/27/seo-step-seven-of-ten-ppc" target="_blank">How to waste money on SEO</a></p>
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