Over the past few days I’ve noticed an interesting change to the way Google’s search engine query broad matching function works.
For example, in the past a Google search for the phrase www.webmarketinglondon.com would only have ever returned pages with the full phrase in it.
Now, however, it will return any page with the keywords www web marketing london and com, for example:
Google search results page for the phrase www.webmarketinglondon.com
Notice how Google bolds individual keywords in search results even when there were not separated by spaces, full stops or other punctuation. This appears to be a refinement of their keyword-within-a-phrase matching algorithm and first came to my attention because my Google Alerts for urls recently started returning pages that have never contained the full url.
For me, at least, this isn’t a particularly helpful change although placing quotes around the phrases help a bit, Google’s new within phrase matching persists for deeper SERPS.
It will be interesting to see what these changes mean for Google SEO.
Great! Thank you very much!
I always wanted to write in my blog something like that. Can I take part of your post to my blog?
Of course, I will add backlink?
Sincerely, Your Reader
Hi Timur
Your welcome. Please do.
Thank you
Hi. Your site displays incorrectly in Opera, but content excellent! Thanks for your wise words.
Hi Jawberry
Cheers for the feedback.
We didn’t design the template, although we will be moving to a custom design soon and so will ensure that the new version is Opera compatible, along with FireFox, Chrome, Safari and IE, of course.
If you have any other suggestions or feedback please either post them here or email them to me directly at anthony@marketappeal.co.uk
Incidentally, I took a quick look at your site, however I can’t read Russian (much as I’s like to learn) and so was stuck for a moment, until Google translate came to the rescue:
http://translate.google.com/translate?prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fvertu-store.ru%2F&sl=ru&tl=en&history_state0=
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future. Feel free to check out my blog on the 36 Best WordPress plugins for 2009.
Interesting information, I love reading anything Google Adwords related.