PPC Management
Pay-per-click (PPC) marketing is perfect for fast acting results as it allows you to run highly responsive marketing campaigns.
While SEO tends to offer better long term value, many companies choose to run paid search campaigns for a variety of reasons.
For example, sites near the start of an SEO campaign may initially struggle to achieve the rankings required to drive significant organic traffic, whereas paid search can deliver a regular stream of targeted traffic.
There may also be branding advantages to having a visible paid search campaign. Many companies start off by using them as a short term solution, but end up running both SEO and PPC campaigns when both prove themselves to be profitable.
We have also found that insights from paid search campaigns such as which keywords and offer text converts best invaluable when planning SEO campaigns, as search volume alone won’t tell which phrases actually sell.
As our decisions are only as good as the information that we base them upon, we believe that tracking your campaigns’ performance is crucial to success and so we are always happy to help configure you analytics software to ensure optimal results.
Steps to a paid search (PPC) campaign
- Keyword research
- Competitor analysis
- Keyword list generation
- Ad copy creation
- Campaign configuration including bidding and targeting settings
- Split testing
- Performance evaluation
- Campaign management including updates and optimisation
We have considerable experience getting good results with Google AdWords as well as Yahoo, MSN and MIVA’s advertising platforms.
For the profitable management of your paid search campaigns, contact us today: ppc@marketappeal.co.uk