Market Appeal

Link building helps SEO because the leading search engines, and in particular Google, uses a site’s inbound links to gauge its popularity.

While as a rule when it comes to links it’s a case of the more the merrier, ideally you want a mix of links including some from pages with a higher PageRank* (PR) than your own site.

There are several things to look out for when evaluating the quality of a link including:

1. The link’s anchor text
2. The relevancy of the page’s content
3. The link count and PageRank of the donating page (and the rest of the website)
4. The number and relevancy of other links on the page both internal and external
5. Whether the link has had the rel=”nofollow” attribute applied (common for blog comments)
6. The age of the link itself and the ages of the pages it goes from and to
7. How the link and the page that it’s on are likely to mature over time

One of the simplest ways to build links is to submit your website to web directories. The benefits include the fact that you generally get to specify your own website description and links anchor text, as well as sometimes which page on your site the links point too.

While most directory’s links aren’t strong enough to be of much help to sites with lots of links, they can new newer, smaller sites get going.

After exhaustive trials and analysis of the benefits of the different approaches, we are finally confident that we’ve put together an effective, great value link building service.

*PageRank, named after Google pioneer Larry Page is an approximate scale of a page’s importance, on a logarithmic 0-9 scale.All pages start on 0 and a PR of 3 typically requires 100 to 1,000 average quality links and so is verydoable.

Reaching PR 6 typically requires upwards of 100,000 backlinks and so is generally reserved for popular, high quality websites. To get a PageRank of 8 to 10 you need to be a household name like Adobe, Amazon or IBM with a link count running into the millions.

Agencies
We often white label our link building services for other marketing, web design and SEO agencies and can do that for you too. Please contact us by calling 07956 990 216 email to linkbuilding@marketappeal.co.uk